PedalCell team advances to Michigan Business Challenge Semi-Finals

Updated: Nov 19, 2019


Michigan PedalCell team members Adam Hokin (COO, left) and Anna Moreira Bianchi (Business Strategy, right) have advanced to the Semi-Finals of the Michigan Business Challenge. Since November, the team has competed against Michigan's brightest in the university-wide, multi-round competition hosted by the Ross School of Business's Zell Lurie Institute.

Originally competing out of a pool of nearly 80 companies, Hokin and Bianchi are now competing with 11 remaining teams. However, PedalCell is the only semi-finalist company in the 2017-18 MBC to be placed in both the Impact and Main tracks (total of 4 semi-finalists in impact and 8 in the main track).

The PedalCell team competes in the semi-finalist round on February 16th. Stay tuned to our social media and website to stay updated on our progress!


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